Booking.com - Booking.yeah (Super Bowl Campaign)

This was a Super Bowl spot that our founder made for Booking.com with Idris Elba to relaunch Booking.yeah. The premise was simple. They may not be the sexiest brand, but that’s fine. They’re pretty good at the thing they named their company after.

Since we were already making a Super Bowl commercial with the sexiest man alive, we thought it would be even better if we had him get some advice from the Old Spice Guy (Isaiah Mustafa) and the Most Interesting Man in the World (Jonathan Goldsmith). Turned out we were right. This was the second one.

And we’ve got bloopers.

And a social spot for context. This was a fun campaign.