Yale - We Are Your Key (Somos Tu Llave)

We did mention we’re an international outfit right? This campaign was done by our Bogota office. Yale is known for keeping things safe, but their marketing was a bit stuck in what they had been doing for years. So, they asked us to give the brand a bit of a rework with a bold new look and some cheeky copy. This gave the brand a little more of a personality within the market, which is a staple. Yale. We are your key